NWOM：口碑负面

“Negative Word Of Mouth”（负面口碑）通常缩写为NWOM，这一简写形式广泛应用于社会传播及消费者行为研究领域，便于快速记录和交流。它指的是消费者因不满意的产品或服务体验而产生的消极口头评价，对品牌声誉具有重要影响。

Negative Word Of Mouth具体释义

  • 英文缩写：NWOM
  • 英语全称：Negative Word Of Mouth
  • 中文意思：口碑负面
  • 中文拼音：kǒu bēi fù miàn
  • 相关领域： nwom

Negative Word Of Mouth的英文发音

例句

  1. In contrast, consumers who have abandoned a brand are especially likely to tell others about their bad experiences, and account for almost half of all negative word of mouth.
  2. 相比之下，放弃某个品牌的消费者尤其有可能将糟糕的体验告知他人，这种现象占到了所有坏口碑的近一半。
  3. And it is worth the effort : the negative word of mouth spread by consumers with bad personal experiences has a habit of infecting even those who have never tried the product.
  4. 这样做是值得的：有不良个人体验的消费者进行的负面宣传，通常会传染给那些甚至从未尝试过某项产品的人。
  5. As a general rule, says Prof East, the consumers who spread negative word of mouth are also most likely to spread the positive variety making them especially valuable to whoever can win them over.
  6. 伊斯特教授表示，作为一般规律，传播坏口碑的消费者也最有可能散布正面内容对于任何能赢得其芳心的商家来说，这都使他们拥有了极其宝贵的价值。
  7. Thereby negative word of mouth research areas will be expanded and extended.
  8. 从而将负面口碑研究领域得到扩展和延伸。
  9. By experiment explores both cases the proportion of negative word of mouth reputation for network effects impact.
  10. 通过实验法探究了两种情况下负面信息比例对网络口碑效果的影响。

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