WOMM:口碑营销
“Word Of Mouth Marketing”常被缩写为WOMM,这是一种便于书写和交流的简称。它在商业领域中应用广泛,指企业或品牌通过消费者的自发推荐来提升知名度和信誉。其核心在于利用人际间的正面评价进行传播,中文译为“口碑营销”。
Word Of Mouth Marketing具体释义
Word Of Mouth Marketing的英文发音
例句
- The paper studies communication process and influence factors in constructing the formative model of WOMC based on reviewing and analyzing the connotation and function, and finally puts forward some optional strategies of word of mouth marketing.
- 摘要本文在全面回顾和分析口碑传播的内涵与功能的基础上,通过构建口碑传播的形成机理模型,深入剖析了口碑传播的传播过程及其影响因素,并进一步提出了口碑营销(WOMM)的策略选择。
- Among the first to do so was the word of mouth marketing association, an organisation for the viral and buzz marketing industry.
- 最早这样做的机构包括口碑营销(WOMM)协会(thewordofmouthmarketingassociation),这是一个病毒式口碑营销(WOMM)的行业组织。
- Word of mouth marketing : one sample of media economic based on public opinion
- 口碑营销(WOMM):传媒舆论经济生成的一种诠释
- Tourists ' behavior of online information search is the premise of electronic word of mouth marketing.
- 了解网络环境下旅游者的信息搜寻行为是展开口碑营销(WOMM)研究的前提。
- At the end, the article again put forward eight strategies and the implement method. These strategies include brand strategy, product strategy, price strategy, channel strategy, the marketing communication strategy, service strategy, internet marketing strategy and the word of mouth marketing strategy.
- 在最后,本论文又提出了确保营销战略实施的品牌策略、产品策略、价格策略、渠道策略、营销沟通策略、服务策略、网络营销策略和口碑营销(WOMM)策略八大策略及实施方法。
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