IMC:整合营销传播
“整合营销传播”的英文全称为“Integrated Marketing Communications”,在学术与专业领域常缩写为IMC,以便于快速书写和交流。这一术语广泛应用于大学课程、营销研究及企业战略中,强调通过协调多种传播渠道,实现品牌信息的一致性与传播效果的最大化。
Integrated Marketing Communications具体释义
Integrated Marketing Communications的英文发音
例句
- How does their approach to advertising and integrated marketing communications differ from that of many other traditional agencies?
- 他们的方法是如何对广告和整合营销传播(IMC)不同于其它许多传统的机构?
- Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications(IMC) ( IMC ).
- 产品推广需要精确地协调,并整合全球商务通信信息,这称为整合营销传播(IMC)(IMC)。
- At the fortune most powerful women summit earlier this month, I interviewed Wendy Clark, SVP of integrated marketing communications and capabilities at Coca-Cola ( KO ).
- 在本月初举办的《财富》(Fortune)“最具影响力女性峰会”上,我采访了可口可乐整合营销沟通与能力高级副总裁温蒂•克拉克。
- Optimal decision on integrated marketing communications of two media; A Study on Programs of Provincial Satellite TV's Integrated Marketing
- 两媒体整合营销沟通方案的最优决策泛媒体时代省级卫视的整合营销研究
- Application of System Thinking for Collaborative Management and Integrated Marketing Communications(IMC)
- 系统思考应用于协同管理及整合行销传播之研究
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