缩写	全称	中文释义
ISS	Instrument Sales and Service	仪器销售与服务
MIRM	Member of the Institute of Residential Marketing	住宅营销学会会员
EPOS	Electronic Processing Of Sales	销售的电子处理
MAGIC	Marketing Actions Given Intelligent Competition	智能竞争下的营销行动
CIM	Chartered Institute Of Marketing	特许营销学院
PCMA	Professional Congress Marketing Agency	专业会议营销机构
ORM	Online Relationship Marketing	网络关系营销
CARM	Customer Acquisition and Retention Management	客户获取和保留管理
MLM	Multiple Layers of Middlemen	多层中间商
VAR	Value Added Resellers	增值经销商