缩写	全称	中文释义
VBP	Venables Bell and Partners	维纳布尔斯·贝尔和合伙人
GDA	Greatest Dane Advertising	丹麦最伟大的广告
FPC	Full Page Colour	整页颜色
DAGMAR	Defining Advertising Goals for Measured Advertising Results	定义衡量广告结果的广告目标
AAP	Alternative Advertising Possibilities	替代广告的可能性
ASAP	Advertising Specialties And Printing	广告专业与印刷
SMES	Subject Matter Experts	主题专家
CREATIVE	Creating Retaining Engaging Advertising Trusting Innovating Validating and Executing	创造保持敬业的广告信任创新验证和执行
MAD	Marketing, Advertising, and Design	营销、广告和设计
ATS	Advertising Technical Support	广告技术支持