缩写	全称	中文释义
SOMA	Smaato Open Mobile Advertising	SMAATO开放式移动广告
NPA	National Promotions and Advertising	全国促销和广告
OLA	On-Line Advertising	在线广告
REAL	Resist Exposed Advertising Lies	抵制暴露的广告谎言
ERPC	Estimated Revenue Per Click	每次点击估计收入
PAMS	Production Advertising Merchandising Services	生产广告营销服务
MAP	Minimum Advertized Price	最低广告价格
SAMS	Simple Advertising Management System	简易广告管理系统
TRACE	Targeting Radio Advertising Communication Effectiveness	目标无线电广告传播效果
BVG	Best Value Guarantee	最佳价值保证